google sheet will do tooTarget different types of intent Remember that not every piece of content has to have commercial value to you. In other words, you don't have to "sell" in every post. You can target many informative keywords. They may not bring you direct sales, but they have considerable indirect benefits:You establish yourself as an authority in the fieldYou build trust and brand awareness You increase overall website traffic To be coherent You need to be consistent in your posting. It's not a good signal for your readers if you write 10 articles in 2 weeks and publish nothing in 3 months. Step 3: Publish “10x Content” If this article consisted of just one specific piece of advice, it would be this: post great content. Rand Fishkin calls this the 10x content strategy. His definition of quality content is in search results for a given keyword phrase or topic. »So how do you write good content? Find content that has already been posted on the topicGet inspired by what's great Think about ways to further improve your contentSummary of 10x Content SEO Techniques What should you think about employee email list if you want to write a better article than your competitors:Can I cover the topic in more depth? Can I contribute to the topic with more up-to-date information? Can I add expert opinion or back up claims with personal experience or data/research/study? Can I add media (infographics, charts, gifs, screenshots, videos) that will make the post more interesting? Can I make the message design more visually stunning? Can I improve the UX of the page? (readability, page speed, responsiveness)Expert advice Suganthan Mohanadasan, suganthan.com I highly recommend that you read the Search Quality Rater Guidelines to make sure you're following the right steps to create your content. Google has introduced a concept called EAT (Expertise, Authoritativeness, Trustworthiness) which they use to assess the quality of your content. This is crucial for so-called YMYL (Your Money, Your Life) sites - medical, financial and potentially e-commerce

ago. Look at these 3 keywords:reviews of running shoes best running sneakers best jogging shoes Three different keywords, right? The thing is, in Google's eyes, they're almost the same. Why? Because the search intent behind them is the same: the user wants to buy running shoes and is looking for reviews before purchase. So instead of writing 3 different articles focusing on those 3 keywords, you can write one great review. There is a chance that you will rank for each of them. The same way Runner's World did with their great review of the best running shoes:SERP results with one page ranking for 3 different keywords using topic relevanceTo see? No “joggers” or “trainers” mentioned in the post title. Still, it ranks for all. What does all this mean? Instead of and cover the main topic in the best possible way. Here is another example: how long does it take to walk the appalachian trailhow long does it take to hike the pacific northwest trailhow long does it take to hike the Kalalau trailAlthough these long tail keywords are employee email list very similar to each other, it would be perfectly acceptable to create 3 separate posts for them. Further reading How to Find Long-Tail Keywords (and Why They Matter)Someone who wants to hike the Appalachian Trail probably doesn't care how long the other trails are. Instead, he wants to find as much information as possible about that particular hike. Length, difficulty, practical advice…Always look at what is best for the visitor. Create a content plan Creating a content plan isn't rocket science. All you have to do is jot down all the content ideas and create a plan on how to post them. Note: If you don't have a blog at this point, it's time to start one! I mean, there's no point in continuing with this guide without a blog. If you don't know how to set it up, here's a handy guide to Blogging Wizard. It won't take you more than an hour. Personally, I like visualizing topics using mind maps (MindMeister has a free plan with up to 3 maps). It helps you organize content by topic and set up a basic structure for internal linking (more on that in Step 4). content strategy mind map example Of course a simple