ago. Look at these 3 keywords:reviews of running shoes best running sneakers best jogging shoes Three different keywords, right? The thing is, in Google's eyes, they're almost the same. Why? Because the search intent behind them is the same: the user wants to buy running shoes and is looking for reviews before purchase. So instead of writing 3 different articles focusing on those 3 keywords, you can write one great review. There is a chance that you will rank for each of them. The same way Runner's World did with their great review of the best running shoes:SERP results with one page ranking for 3 different keywords using topic relevanceTo see? No “joggers” or “trainers” mentioned
in the post title. Still, it ranks for all. What does all this mean? Instead of and cover the main topic in the best possible way. Here is another example: how long does it take to walk the appalachian trailhow long does it take to hike the pacific northwest trailhow long does it take to hike the Kalalau trailAlthough these long tail keywords are employee email list very similar to each other, it would be perfectly acceptable to create 3 separate posts for them. Further reading How to Find Long-Tail Keywords (and Why They Matter)Someone who wants to hike the Appalachian Trail probably doesn't care how long the other trails are. Instead, he wants to find as much
information as possible about that particular hike. Length, difficulty, practical advice…Always look at what is best for the visitor. Create a content plan Creating a content plan isn't rocket science. All you have to do is jot down all the content ideas and create a plan on how to post them. Note: If you don't have a blog at this point, it's time to start one! I mean, there's no point in continuing with this guide without a blog. If you don't know how to set it up, here's a handy guide to Blogging Wizard. It won't take you more than an hour. Personally, I like visualizing topics using mind maps (MindMeister has a free plan with up to 3 maps). It helps you organize content by topic and set up a basic structure for internal linking (more on that in Step 4). content strategy mind map example Of course a simple