Some of the obstacles hindering women in business would have to be motivation, conviction and perseverance. Failure and loss are an unavoidable part of any business venture. Being able to fail time and time again is taxing. Having the fortitude to brush yourself off and try again is a strength not many have. Other hurdles include lack of funding, creativity, innovation and knowledge. Story telling comes in to bridge the gap between people who have struggled and overcome their trails and those who are trying to find solutions to their problems. Highlighting the experiences of other successful women through story telling provides business women with a new perspective and source of confidence that comes with a community based on shared experiences. By sharing experiences, resources, knowledge, ideas you validate the struggles of these individuals and provide the push required to keep going.