hat SEO considerations should you take in the process of your innovation plan? This question is from Tyler, who attended a recent SEJ webinar and asked,“Recently, a customer changed their name and changed their name and URL. We saw a completely huge drop in queues and traffic. Can you explain why a specific change of brand name/URL that has not been changed in general and has the corresponding changes may affect all of these pages? ”Do the preliminary work for a successful website update"Changing a URL/domain means a completely new page or website for Google. It's a common challenge in website migration," said Ludwig Makhyan, co-founder of Mazeless-Enterprise SEO. He advises: "You have to take big steps to make sure the immigration process goes smoothly. If you do everything right, you will avoid losing your rank and save a lot of money." Suggested solutions: “The first thing first is a lot of preparatory work to be done,” Makhyan said. "The easiest way to play this is to follow a whatsapp phone number list good SEO migration list. In general, the whole process will be divided into the following main steps: pre-migration, submission and migration. Some of the most important things you should do in Pre-Migration are the following:Running benchmarks for technical SEO. Identification of traffic pages. Review the staging setup. Create a list of contents. Create a list of redirects. Review of analytics management. Site and database review. “After that, you have to do a lot of experimentation in the world of performing. You must make sure that all redirects are installed correctly. Some important flaws to avoid are broken resumes, booking chains and loopholes. In a perfect world, you want to make sure that each 301 redirect is no more than one, ”Makhyan said. "In return, after migration you have a new page for Google. You want to transfer here all the values ​​of the previous page.