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I totally agree with Sude. Regardless of how many efforts we spend on advertisement and product, it will all be pointless if we're not targeting the right customers. But other than that, I believe that the visual aspect of the brand matters a lot in branding as well. The visuals are the first impression and we have to make it count!
Thank you so much...So that means research into target market has to be one of the very first step to a successful brand.
I believe so. Also, we can see it in the "Business Model Canvas".
When we are talking about branding and successful branding, it always comes to advertisement, sales, etc. But if we don't know the customers' habits, demands, or we can't make people believe our brands, everything is useless. For this information and forecasting ability, we need data. We have to know our customers to attract them. We have to know our members to give them a reason for being a part of this brand. We can say something about their identity with scientific methods (e.g. surveys), increase their identification. It is the way to better branding. It is all about institutionalism in the end.