Strategy and Graphic Identity Design for Fr8Hub Rainfall designed an organized experience for Fr8Hub that tailored Kazakhstan Phone Number List to each user type and simplified communications with iconography and product images. The result of the collaboration is a brand identity that effectively communicates Fr8Hub’s core values. Fr8Hub is a technology company founded by experts in the shipping industry who believe that pairing freight with carriers should be quick, effortless, and fair for all parties. Their users Kazakhstan Phone Number List are both shippers who need freight moved rapidly and at low cost, and drivers, who often have trouble finding consistent work that carries them to desired locations, often at the expense of family time and a quality wage.
forecast-campaign-april Fr8Hub’s ambitious goal is to provide a more efficient solution for pairing shippers and carriers Kazakhstan Phone Number List using digital tools, which will remove costly middlemen and allow drivers adequate compensation while still reducing the cost for shippers. Starting at Point A The initial brief was simple: Develop a brand that communicates the security and transparency of Fr8Hub’s platform to the trucking Kazakhstan Phone Number List community and is absent of photography. This posed a substantial challenge as it meant that Rainfall needed to create all visual elements from scratch, but offered an opportunity for differentiation in a market saturated with heroic images of semis traversing the American landscape.
The Wordmark Fr8Hub is precisely that, a hub where shippers and carriers are constantly connected to maintain Kazakhstan Phone Number List a steady stream of goods. Though the name is now written with an “8” this was not always the case. Rainfall explored a number of marks for the name “FreightHub” that communicated the convergence of technology and speed, both literal and abstract in form. After further discussion, Rainfall Kazakhstan Phone Number List decided that by stylizing the spelling of “Fr8” they could symbolize connection, movement, and efficiency through typography alone. At larger sizes, subtle dashes are incorporated into the mark to more literally identify the company’s relationship with the highway.