Unless otherwise specified, a logo should not have more than three colors. When creating a new custom logo design, color should be the last consideration, owing to the fact that a logo must appear excellent in both black and white and color.

Graphic designers work on design components and structures to provide a company a visual message/brand in order to market a product or service. Illustrators, on the other hand, usually work for businesses such as comic book publishers, publishing houses, and advertising agencies.