Maybe one day, short videos will be added to the WeChat content ecosystem, so don’t be surprised. Another point is that WeChat has a certain "hysteresis" in the matter of "change". This "hysteresis" is fundamentally determined by the strong social connection as the business ecological structure at the bottom of the business logic, and is also based on data It is determined by the social and content acquisition experience of billions of WeChat users. Taking Apple as an example, due to its reliance on the flagship product of the iPhone, the new iPhone also has a certain lag in technical applications, such as the application of full screen and the implementation of 5G technology. Compared with immature sms marketing service innovative technologies, Apple is more inclined to apply new technologies that have been proven in the market to obtain product stability.