It is the set of people who feel attracted, committed and emotionally linked to a specific brand. Brand communities have existed long before the new digital age , but it was with it and with the opening Jewelry Retouching Service of new technologies that these groups of people began to come into continuous contact and formalize the relationship through active digital groups.
ebook about people
Many brands strive to sell more, to reach new countries and to create innovative products, but behind all this, we consumers are, I say us because I, like you, am immersed in the world of brands.
Every time a new pair of soccer shoes come out on the market, I want to buy them. I like to have the latest iPhone and get the latest marketing and advertising magazines.
And it is that this is very normal for those of us who work in the world of marketing and advertising communication, without deviating too much from the subject, I return precisely to the efforts of brands to innovate. But in order for these innovations to take over the market, they will have to create their own community. Brands like Nike, Adidas, Apple, or the eternal example in advertising, Coca-cola, already have their community defined and seek to make it fall in love with each campaign.