We are all aware of the importance of customers for brands. Sometimes, brands may have trouble with their customers. So what do you think about the relationship between brands and their customers?
The best loyalty program can do more than just motivate repeat business; it can also boost your company’s image. After all, people who participate in a loyalty program are likely to think well of your brand. If customers are willing to commit to your brand, that’s a sign that you’re doing something right and deserve recognition. Think about it—who wouldn’t want their favorite coffee shop or restaurant on their sleeve? When someone sees a cool tattoo like that, they’ll probably head straight over to you if they happen to be in need of your services.
I believe that customers' perception of a brand has a big impact on the brand's reputation. If customers associated a brand with a specific image, for example brand A is known for it being a luxury brand, everyone who would want to be seen as rich would save up to buy those products. Or if a brand is associated for being used by teenagers, adults might not want to buy it because they don't want to be associated with teens.
I think that perception of a customer is really important because if customer thinks in a bad way about a brand, he/she would not recommend this brand and it goes like this on to another, like dominoes.